Apple Inc spearheaded into Cambodia in 2006 when outlook in the market was highly uncertain and specific quarters of the nation was laughing at Apple’s bold move, dicing with the favours of success.
Well, the last laugh is on them. Bite my Apple, so it seems. See where Apple is today in Cambodia? Since launching their products, Apple has experienced nearly 300 percent growth exponentially, leaving many other players dumbfounded with such unexpected rapid progress.
Cambodia’s premier Apple reseller, iOne started the ball rolling by selling Macs and offering free classes for all Mac users whether they bought one or not. Practically everyone in Cambodia could go to the open class, fuelling interests and gaining traction for both Apple and its local consumers.
Having gained a foothold in the personal computer marketplace, Apple then moved into the mobile business among trepidations in the Cambodian sector and it proved to be a game changer when its iPhone products proved popular among young professional Khmers.
Currently the iPhone represents half of Apple’s sales figure and in Cambodia, it is now leading in smartphone sales. The appearance of iPad garnered more users that demand a trendy and easy to carry mobile device so much so that Apple later launched the iPad 2, a slimmer and lighter version of the previous device. Since then more than 15 million iPads were sold worldwide.
With a leading local network service provider, Smart, which currently provides 4G LTE bandwidth – rolling out the iPhone 6 and 6 Plus packaged with its data and call plans – crunched up more numbers in Apple’s sales.
Apple’s strategy of designing their devices to update each other automatically gives an edge to all users that own an iPhone, iPad and iMac. Therefore Apple has shown its advantages to the mass market that their devices are user-friendly and easy to connect. It’s no wonder that Cambodians are recognising the value of Apple’s seamless systems.
In a way, it explains Apple’s continuous rising popularity in Cambodia and the local industry has also predicted a stable steady growth that sees Apple in a positive light in its annual growth.